Mel Morris — Client Dashboard
Chief Troublemaker Co.
Client Dashboard
Shine Sanctuary · Brand Strategy Engagement

Mel Morris.
Building the room
people have been waiting for.

Active Engagement
Your why: You built the space you always needed — for women who are done healing in isolation. Now we figure out exactly what that looks like, and make sure the right people find it.
The Engagement
Active
Thursday 3/26: Next session clarifies scope — are we launching Shine Circles, building out the community platform, or both? Sessions 4 and 5 will fill in after that call.
1

Brand Discovery — Who Shine Circles Is For

Audience, differentiator, voice, "not a church, not a cult" positioning

[Date]
Complete
2

Copy + Voice — The Words That Convert

Ad hooks, her voice verbatim, the identity disqualifier framework

[Date]
Complete
3

Scope + Direction — What Are We Actually Launching?

Shine Circles, the community platform, or both — and in what order

Thu Mar 26
Up Next
4

TBD after Thursday

Activation, channel strategy, launch sequence — depends on Session 3 direction

TBD
TBD
5

TBD after Thursday

TBD
TBD
Before Thursday
Updated March 24
Come ready to answer What feels most urgent right now — getting Shine Circles off the ground, or building out the community platform? Your answer sets the order of everything else.
If you haven't already Add a waitlist form above the fold on shinesanctuary.org. This move works regardless of which direction we go Thursday.
Optional but useful Note what's currently live in your community platform — what's published, what's draft, what's missing. Gives us something concrete to work from.
Deliverables
Everything we've built together

Launch Activation Guide

10 quick wins · 3-phase launch sequence · Ad copy · Channel strategy · Podcast pitches · Her voice verbatim

HTML Page
Open →

Your Claude Guide

How to set up Claude for Shine Sanctuary · Master prompt · Weekly workflow · Real prompts to copy and use

HTML Page
Open →

Podcast Pitch Templates

Therapy for Black Girls · Black Girl in Om · Higher Ground · Queerly Beloved — built after scope is confirmed

Google Doc
After Thursday
Resources
Reference material + working docs

Main Client Folder

All assets, docs, and working files for this engagement in one place

Open in Drive →

shinesanctuary.org

Your live site — waitlist form above the fold is still the priority move here

Visit →

Community Platform

Your membership buildout — Getting Started, Quick Support, Weekly Focus, Stay Supported, Replays

Link coming →
How to Reach Me
Email
courtney@chieftroublemaker.co
Best way to reach me between sessions
Response Time
Within 48 hours
Monday through Thursday
Session Scheduling
Email to schedule
Booking link coming soon
Website
chieftroublemaker.co
Resources and what's new

Chief Troublemaker Co. · Mel Morris · Shine Sanctuary

chieftroublemaker.co