Chief Troublemaker Co. — For Mel Morris · Shine Sanctuary
Your Claude Guide
Set it up once. Use it every week. Let it do the heavy lifting.
Prepared by Chief Troublemaker Co. · chieftroublemaker.co | For Mel at shinesanctuary.org
Claude is an AI writing assistant that can learn your voice, your mission, and your community — and help you create content, plan launches, draft copy, and build your platform without burning out. This guide sets it up for Shine Sanctuary specifically and shows you exactly how to use it every week.
1
Set Up Claude — Do This Once
Five steps. Then you're ready.
This is a one-time setup. Once it's done, Claude knows who you are, who your community is, and how you talk. You won't explain yourself again.
What is Claude? It's an AI writing assistant made by Anthropic. Think of it as a very capable thinking partner you can train to write in your voice. You give it context, instructions, and what you need — it gives you full drafts. You edit and publish. It saves hours every week — and unlike most AI tools, it actually holds context across a whole conversation, so it gets smarter about your work the more you use it.
1
Go to claude.ai
Open your browser and go to claude.ai. Click "Sign Up." Create a free account with your email. A paid plan (Claude Pro, ~$20/month) is strongly recommended — it gives you more usage and access to better models. Worth every dollar.
Start free, upgrade when you hit the limit — which will be fast.
2
Create a Project called "Shine Sanctuary"
Once logged in, find "Projects" in the left sidebar. Click "New Project." Name it "Shine Sanctuary." This is your dedicated workspace — it remembers everything about your mission, your community, and your voice. You only set this up once.
Projects are the feature that makes Claude actually useful. Don't skip this.
3
Paste the Master Prompt into Project Instructions
Inside your Shine Sanctuary project, find "Project Instructions" or "System Prompt." Paste the master prompt from Section 2 of this guide into that box. This teaches Claude who you are, who your community is, and how to write in your voice. Save it.
This is the most important step. The prompt is already written for you on the next page.
4
Do a test run
Type: "Write a Facebook post announcing the first Shine Circle — free weekly gathering, spiritual community, not a church or cult, women 40-55 who are done healing in isolation." Read the output. Does it sound like you? Specific? Does it use the right language?
If something feels off, tell Claude exactly what to change. It learns from corrections.
5
Now you're ready
Every time you need content — a Facebook post, an email, an Instagram caption, a TikTok script, a pitch — open the Shine Sanctuary project, describe what you need, and Claude drafts it in your voice. You edit lightly and publish.
The project remembers context between sessions. You never start from zero.
2
The Master Prompt — Paste This Once
Copy everything below. Paste into Project Instructions.
This is the foundation Claude uses every time you open the Shine Sanctuary project. It knows your mission, your community, your voice, and what you're building. You only paste this once — into Project Instructions, not into a chat message.
Copy this entire block and paste into Project Instructions in your Shine Sanctuary Claude project
You are the content and strategy writer for Shine Sanctuary and Shine Circles.
MEL'S VOICE: Warm, direct, spiritually grounded but never preachy. Speaks to women like a friend who's been through it and built something because she had to. Uses "you" not "women." Honest and specific. Never performatively enlightened. Includes profanity where it feels natural — it signals safety. No corporate language. No hustle culture language.
SHINE SANCTUARY: A spiritual community and wellness space founded by Mel Morris. Home of Shine Circles — a free weekly gathering for women who are done healing in isolation. Not a church. Not a cult. Not a place where you have to sound enlightened to belong. A real community for women who want to grow without having to pretend they're already healed.
SHINE CIRCLES: Free weekly women's spiritual gathering. The entry point to the community. Designed for women who don't fit in a church but want something sacred. Who've done the therapy, read the books, know their attachment style — and still feel stuck. Who need rhythm and belonging, not one-off events.
AUDIENCE: Women 40-55. Spiritually curious but church-skeptical. LGBTQ+-affirming and -inclusive. Done with hustle culture and performative wellness. Often healing from religious trauma, burnout, or isolation. They've done "the work" and still feel like something's missing. They need a room, not another resource.
COMMUNITY PLATFORM: A membership space with sections including Getting Started, Quick Support, Weekly Focus, Stay Supported, and Replays. The deeper container beyond Shine Circles.
HER VOICE, VERBATIM — use this language, mirror it back: "I've done so much work and I still feel stuck." / "I don't fit in a church, but I want something sacred." / "I'm tired of healing in isolation." / "I want community that doesn't require me to be polished." / "I need something weekly — rhythm, not just one-off events." / "I don't want to be fixed. I just want to belong somewhere." / "Is there a space where I can swear and still be spiritual?"
TOP 3 AD HOOKS: #1 "Your spiritual life shouldn't feel like a performance review. Shine Circle is a free weekly gathering for women who want to grow without having to pretend they're already healed." #2 "You've done the therapy. Read the books. Know your attachment style. And you still feel stuck. That's not a you problem. That might be a room problem." #3 "Not a church. Not a cult. Not a place where you have to sound enlightened to belong."
PRIMARY CHANNELS: Facebook (primary — groups and posts) · TikTok (discovery) · Substack / Notes From the Next Level (conversion) · shinesanctuary.org (conversion)
WHAT NEVER TO WRITE: Hustle culture language. Toxic positivity. "Journey" used unironically. Anything that sounds like a wellness brand trying to be inclusive. Anything preachy. Anything that requires the reader to be further along than she is.
When you ask Claude to generate content, it can produce:
Facebook posts in your voice — ready to copy-paste or lightly edit
TikTok scripts using your top hooks — opening line, body, CTA
Email drafts for Substack — subject line, story-led body, one CTA
Instagram captions and ad copy variations
Launch sequence planning — what to post and when
Podcast pitch letters adapted for each show
Community platform content — weekly focus prompts, support posts
3
Using Claude Every Week — 5 to 10 Minutes
Open it. Tell it what you need. Edit and publish.
Once the project is set up, using Claude is just talking to it. Open the Shine Sanctuary project, start a new message, describe what you need. It already knows the rest.
1
Open Claude → Shine Sanctuary Project
Go to claude.ai. Click on "Shine Sanctuary" in your Projects list. This opens the workspace that already knows your voice, your mission, and your community. Start a new chat.
2
Tell it what you need this week
Be specific. "Write 3 Facebook posts announcing Shine Circles with a waitlist CTA." Or "Draft a Substack email about why I built this — story-led, personal, one link at the end." The more specific, the better the output.
3
Review the output
Read through what it gives you. Does it sound like you? Is it using your language? Not preachy? Specific enough? You're looking for things that feel almost right — not perfect, because you'll edit.
4
Correct and refine
If something feels off, tell it exactly: "The second post is too soft — make it more direct. More like how I'd actually say it, not polished." Claude updates immediately. Be as specific as you'd be with a human writer.
5
Edit lightly and publish
Take the draft, read it out loud, swap any word that doesn't sound like you. Add any specific detail only you would know. Then publish, schedule, or send. Your week is built.
6
Keep the conversation going
Within a single chat session, Claude remembers everything. Ask follow-up questions, request variations, give it feedback. The longer you work in a session, the more it calibrates to what you actually want.
4
What to Ask Claude — Real Examples
Prompts that work for your specific situation
Copy these prompts directly into your Shine Sanctuary Claude project. They're written for where you are right now — pre-launch, building the room, figuring out the shape of things.
Launch Content
Facebook · TikTok
"Write 3 Facebook posts announcing Shine Circles — use the Identity Disqualifier hook for one, the Performance Review hook for another, and write the third in my own words based on what you know about my voice. Each should end with a waitlist CTA."
Gives you three different angles to test. Post all three in different groups and see what lands.
Substack Email
Conversion
"Write a Substack email announcing Shine Circles to my existing subscribers. Open with the story of why I built this — personal, not polished. Middle: what Shine Circles actually is and who it's for. End with one link to join the waitlist. Subject line should be something a woman would open at 10pm."
Your Substack readers are your warmest audience. This email is the highest-leverage thing you can send.
TikTok Script
Discovery
"Write a 60-second TikTok script using the 'not a church, not a cult' hook. Open mid-sentence, no intro. Make it rhythmic — triple 'not' structure. End with a soft CTA to comment IN for the waitlist link. Should feel like something I'd say, not something I'd read."
Film this once. Don't overthink it. The copy is the work — you just have to deliver it.
Podcast Pitch
PR
"Write a podcast pitch email for Therapy for Black Girls (host: Dr. Joy Harden Bradford). Angle: 'Not therapy. Not church. A third thing — and why Black women deserve it most.' Keep it under 150 words. Subject line first, then the pitch. Warm but not fawning."
Ask for each of the four target shows separately so each pitch is tailored. Don't send a generic one.
Community Post
Platform
"Write a Weekly Focus post for my community platform. Theme this week: [whatever the theme is]. Open with a short reflection in my voice — 2-3 sentences. Then a question to prompt discussion. Warm, no pressure to respond, should feel like I'm talking to a friend."
Swap in your weekly theme. Use this every week to seed discussion in the platform without burning yourself out.
When You're Stuck
Any time
"I need to write something about [topic] but I don't know where to start. Here's what I'm thinking: [dump your thoughts, messy is fine]. Help me turn this into [Facebook post / email / caption]. Keep my voice — don't clean it up too much."
You can give Claude a voice memo transcript, a brain dump, even bullet points. It will shape it. You don't have to start with good writing.
5
Tips That Actually Matter
How to get better output
Claude gets better the more specific you are. These are the habits that make the difference between output that's almost right and output you actually publish.
Be specific about platform
Tell Claude which platform every time. A Facebook group post is different from a TikTok script is different from a Substack email. Same topic, different shape, different length, different tone.
Give it your bad draft
If you've already tried to write something and it's not working, paste it in and say "this isn't right, here's what I was going for." Starting from a bad draft is faster than starting from nothing.
Correct with examples
"This is too soft" is okay. "This is too soft — more like how I'd actually say it, something like: [your version]" is much better. Show it what you mean, don't just describe it.
Ask for multiple versions
When you're not sure which direction to go, ask for 3 versions. "Give me 3 subject lines for this email" or "write this 3 different ways — one warm, one direct, one provocative." Pick the best, or blend them.
Use it to think, not just write
"I'm trying to figure out the order for our launch sequence — here's what I have so far. What am I missing?" Claude is a thinking partner, not just a content generator. Use it to pressure-test ideas too.
Always read it out loud
Before you publish anything Claude wrote, read it out loud. If you wouldn't actually say it that way, change it. Your voice is the thing that makes Shine Circles real — don't let a word that isn't yours slip through.
