Content Playbook

A village of voices.
A clear plan. A weekly system anyone can run.

Everything you need to build, film, and run the Village's content engine — who creates what, how to plan each month, how to turn one video into a full week, and exactly how to launch on YouTube.

The Pillars The Voices YouTube Weekly Map Repurposing Filming Question Bank

01 The Three Content Pillars

Every post, video, and email belongs to one of these three buckets. These are the three things the Village is always saying.

✦ The Transition What's happening in a woman's body and mind during pregnancy, postpartum, perimenopause, or menopause. This is how you get found — women search for exactly this. "What the fourth trimester actually is" · "Perimenopause symptoms nobody warns you about"

✦ The Village What it feels like to be inside — the community, the warmth, the before and after of not going through a transition alone. Only the Village can show belonging. Class footage · Patient stories · "Why Bay Area moms go through this alone"

✦ What Nobody Tells You Melissa or a practitioner names the gap — what women aren't being told by standard care that they deserve to know. Builds authority and positions the Village as the place that tells the truth. "Your OB cleared you at 6 weeks — but nobody cleared the rest of you"

02 The Five Content Voices

Melissa's voice anchors everything — but the rest of the team and the community are just as important to keeping content flowing. You don't need Melissa every day.

MelissaThe FounderClinical insight, founding story, patient interviews. The voice that earns trust. Everything else builds from her content.~90 min/month batched

PractitionersThe EcosystemEach practitioner spotlights their specialty. Proves the Village is a full community, not one doctor.~30 min per person

Office StaffThe InsidersA moment in the waiting room, a patient reaction, a behind-the-scenes clip. No filming experience needed.Ongoing — keep phone ready

CommunityThe People InsidePatients and class participants sharing their experience. The voice that proves it works.Organic — capture in classes

You (Admin)The CoordinatorYou're inside the Village too. A class setup, a quote from Melissa, a behind-the-scenes moment — all content.As you notice things

03 YouTube — 6 Video Types

Every YouTube video belongs to one of these types. This tells you who films it, what the structure is, and where it points viewers next.

Authority VideoThe Founding Insight

Melissa · Pillar: Transition / What Nobody Tells You"What Nobody Tells You About the Fourth Trimester"

Practitioner SpotlightMeet the Ecosystem

Practitioner · Pillar: The Village"What Pelvic Floor Therapy Actually Is — and Why Every Postpartum Woman Should Know"

Search / EducationHow She Finds You

Any voice · Pillar: The Transition"Perimenopause Symptoms Nobody Prepares You For"

Community VideoA Day in the Village

Community footage · Pillar: The VillageClass footage, real women connecting — no script needed

Patient InterviewThe Birth Story

Melissa + patient · Consent required · Pillar: The VillageMelissa in conversation with a patient she delivered — warm and unscripted

Ask the VillageCommunity Q&A

Routed to right person · Pillar: What Nobody Tells YouCommunity questions answered by whoever fits best

The Four Interview Series

These build more trust than anything else you create. Each one also generates multiple pieces of repurposed content.

Series 01The Birth StoryMelissa + patient · 8–12 min · Consent requiredMelissa interviews a patient about their birth — with her as the delivering doctor. Warm and unscripted. Patient reviews before publishing.Your job: consent form, scheduling, patient review

Series 02Meet the PractitionerPractitioner · 6–10 minEach Village practitioner interviewed about their specialty and why they're here. You ask questions off-camera. Shows the Village is a full ecosystem.Your job: book 30 min with practitioner, film, edit

Series 03Finding the VillageCommunity member · 6–10 min · Consent requiredA patient or class participant shares what brought them in and what changed. Real conversation, not a testimonial.Your job: consent form, scheduling, patient review

Series 04Ask the VillageRouted to right person · 5–8 min, batch 4–5Community-submitted questions answered by whoever fits best. Collect via Instagram DMs, route to right person, film in batches.Your job: collect questions, route, batch filming

YouTube Channel Launch Prep

Set Up Now — Before You Film

Create the channelName: The Village San Jose · Handle: @thevillagesanjose

Write the channel descriptionFounding story in 2 sentences. Name all life stages. Link to both sites.

Design the banner imageWarm, elegant, earthy gold palette matching the website

Build 5 playlistsPrenatal · Postpartum · Perimenopause & Menopause · Patient Stories · Ask the Village

Create thumbnail template in CanvaOne consistent look, recognizable in any feed

Write default description template2-line hook + 3 links + local SEO tags. Copy-paste per video.

Your First 5 Videos — In This Order

Channel Trailer (2–3 min)Melissa · Format A or B

Authority Video — The Founding InsightMelissa · Format B

First Practitioner SpotlightPractitioner · Format C

First Patient Interview — Birth StoryMelissa + patient · Consent required

Search Video — High-Volume TopicBest voice for the topic

04 The Weekly Content Map

Each piece of content points to one offer — but over the course of a week, all five active offerings rotate through. No single class or service goes dark.

MonInstagram ReelVoice: MelissaCTA: Root to Rise

TueEmail NewsletterVoice: Village voiceCTA: Rotate weekly

WedPractitioner ReelVoice: Practitioner / StaffCTA: Their specialty

ThuCommunity ContentVoice: Community / OfficeCTA: The Village itself

FriYouTube VideoVoice: Best fit for topicCTA: Peri or Postpartum

SatQuote GraphicVoice: Any voiceCTA: Whatever's quiet

05 The Repurposing Engine

One video = one full week of content. Melissa films once. Claude does the heavy lifting. You edit, design in Canva, and publish. No additional Melissa time required.

SOURCE — Melissa films one 5-min talking head video ↓

Instagram Reels (x2) Instagram Carousel Email Newsletter YouTube Short Blog Post Quote Graphics (x2)

All repurposing prompts — copy-paste ready for use in Claude — are in your Claude Guide. Each format has its own prompt with instructions already built in. Paste the transcript, run the prompt, edit lightly, publish.

06 Filming Day Checklist

You run everything before Melissa arrives. She should walk in, talk, and leave. The less she thinks about logistics, the better the content.

Before she arrivesSetup & Prep

Good natural light, clean background, no clutter

Camera or phone — check focus, frame, orientation (H for YouTube / V for Reels)

External mic plugged in and charged

Filming outline on tablet — talking points to glance at, not memorize

Water ready. Give her 2 min to settle before rolling.

During filmingWhile She's On Camera

Start with 3–4 Quick Takes (60-sec Reels) — she warms up fast

Move to longer talking head or interview — she's in flow by now

Read question off-camera. She responds naturally to camera.

If she stumbles, keep rolling — don't stop. Edits handle it.

Batch 4–5 Quick Takes — feeds 3–4 weeks of Reels

After she leavesPost-Session

Back up all footage immediately — cloud or external drive, right now

Label every clip: QuickTake-[topic], TalkingHead-[topic], Interview-[name]

Pull rough transcript using Otter.ai or phone auto-caption

Paste transcript into Claude to generate all repurposed content

Add captions to every video before publishing

On-Camera Script Formats

Not word-for-word scripts. Shapes — structures Melissa internalizes in 2 minutes so she can talk naturally without memorizing anything.

Format A · Reels & YouTube ShortsThe Quick Take (60–90 sec)

Hook (0–5 sec)Say the whole point in one sentence. Start mid-thought, no intro.

The Point (5–75 sec)Explain the one thing. 2–3 sentences max. Talk like you're explaining to a patient you've known for years.

Close (75–90 sec)"If you're navigating this right now, you don't have to do it alone. The Village was built for exactly this."

"The six-week clearance is not the end of postpartum. It's the beginning."

Format B · YouTube Authority VideosThe Talking Head (3–5 min)

Hook (0–20 sec)Start with the observation — not your name or credentials.

The Gap (20–60 sec)Why does this matter? What's the cost when women don't have this support?

The Insight (1–3:30 min)2–4 points Melissa has internalized. Bullet points on a card just out of frame as a safety net.

The Village + CTA (3:30–5 min)Connect the insight to what the Village offers. One warm, specific ask.

Format C · Off-Camera InterviewThe Interview (5–10 min)

How It WorksYou read each question off-camera. They answer to camera naturally. Much easier than scripting — they're just responding to you.

Starter Questions"What do you wish every woman knew before she came to see you?" · "What do you keep seeing that isn't talked about enough?" · "Why do you work at the Village specifically?"

07 Question Bank

These work for Melissa, practitioners, and patient interviews. Read them off-camera. Let the person answer to camera. Add your own after each monthly planning session.

For Melissa

"What's something you keep seeing in your practice that women aren't being told enough?""What do you wish every pregnant woman knew before her first prenatal appointment?""Why did you start introducing your patients to each other? What were you seeing?""What does a woman actually need during a major life transition that medicine alone can't give her?""What would you tell a woman who just moved to the Bay Area, is pregnant, and knows no one?"

For Practitioners

"Tell me who you are and what you do here — in plain language, not your bio.""What do women keep asking you about that surprises you?""Walk me through what actually happens when someone comes to see you.""Why do you work at the Village specifically? What's different about practicing here?""What do you want someone watching this to know if they've never tried this before?"

For Patients & Community

"Take me back to when you first came in. What was going on for you then?""What was it like navigating this transition without much support nearby?""Was there a moment when something shifted for you here? What was it?""What would you tell a woman who is where you were — and watching this right now?""What do you wish you had known before all of this?"

Chief Troublemaker Co.