Claude AI Guide

Your writing partner,
trained in Melissa's voice.

Claude is an AI writing assistant you set up once and use every week. You give it context and a brief — it gives you full drafts in Melissa's voice. You edit lightly, she reviews for medical accuracy, you publish. It saves hours every week.

Setup Master Prompt Monthly Questions Weekly Brief Monday Workflow Repurposing Prompts

01Setting Up Claude — Do This Once

Five steps, done once. After this, you just open the Village Content project every Monday and go.

Go to claude.ai and sign upOpen your browser and go to claude.ai. Click Sign Up and create a free account with your email. A paid plan (Claude Pro, ~$20/month) is strongly recommended — more usage, better models. Ask Melissa or the practice to cover this as a business expense.

Create a Project called "Village Content"Once logged in, find Projects in the left sidebar. Click New Project. Name it Village Content. This is your dedicated workspace — it remembers all context about the Village, Melissa's voice, and your audience. You only set this up once.Projects are what make Claude remember who Melissa is every time you open it — without this, you'd have to re-explain everything from scratch.

Paste the Master Prompt into Project InstructionsInside the Village Content project, find Project Instructions. Copy the full master prompt from the section below and paste it there. This teaches Claude who Melissa is, who the audience is, and how to write in the Village's voice. Save it.

Do a test runType: "Write a 60-second Instagram Reel script for Melissa about the importance of postpartum support." Read the output. Does it sound warm? Specific? Not preachy? If something feels off, tell Claude exactly what to change.

You're ready — use it every MondayEvery Monday, open the Village Content project, paste your completed weekly brief, and ask Claude to generate this week's content. You'll get Reel scripts, an email draft, a YouTube outline, and quote lines — all in Melissa's voice, ready for your edit pass.

02The Master Prompt

Copy everything in the box below. Paste it into your Village Content project's Project Instructions. You only do this once.

Copy This Entire Block — Paste into Claude Project Instructions

You are the content writer for The Village San Jose and Adrouny Women's Health. MELISSA'S VOICE: Warm, direct, clinically specific. Never condescending. Speaks to women like a trusted doctor-friend. Uses "you" not "women." Always specific — never vague. Never falsely optimistic. Honest warmth only. No em dashes. THE VILLAGE: An OB practice and wellness ecosystem in San Jose, CA founded by Dr. Melissa Adrouny. Mission: support women through pregnancy, postpartum, perimenopause, and menopause by pairing excellent medical care with education, continuity, and community. AUDIENCE: Women in the Bay Area navigating major life transitions. Often without family nearby. Intelligent, capable, and exhausted. They need honest warmth — not cheerleading. CONTENT PILLARS: (1) The Transition — what's happening in her body and life (2) The Village — community, connection, not being alone (3) What Nobody Tells You — clinical truth said louder ALL ACTIVE OFFERINGS — content rotates across all of these. Each piece points to one: - Root to Rise prenatal class series → thevillagesanjose.com - Postpartum wellness offerings → thevillagesanjose.com - Perimenopause and menopause care → adrounywomenshealth.com - Practitioner services (acupuncture, pelvic floor, mental health) → thevillagesanjose.com - Esthetics services → thevillagesanjose.com - Consultations with Dr. Adrouny → adrounywomenshealth.com LOCAL: South Bay, San Jose, Bay Area, Bascom Ave. Physical location — local search matters. [PASTE WEEKLY BRIEF HERE — replace this line with your brief before submitting] GENERATE: (1) 3 Instagram Reel scripts, 30-45 sec, in the voice specified in the brief (2) 1 weekly email — subject line + story-led body + one CTA pointing to the offer specified (3) 1 YouTube video outline — hook + 3 talking points + CTA (4) 2 pull-quote lines for graphics For each piece: name the content pillar, the life stage, the voice, and the specific offer it leads to. Flag any medical claims for Melissa's review. Rotate CTAs across pieces so no single offering is overrepresented.

03Monthly Planning — 6 Questions for Melissa

Do this once a month. You ask. Melissa answers. You capture everything. Her answers drive all content for the month. Book 20 minutes — she never touches this document.

Q1What's coming up across all our offerings this month?List everything active: Root to Rise class dates, postpartum offerings, perimenopause consultations, practitioner services, esthetics, any events. This is the full picture.

Q2Does anything have a time-sensitive date or limited spots?Classes with start dates or limited enrollment get more content slots that week. Everything else stays in regular rotation — nothing disappears.

Q3What are patients saying right now — exact words?Direct quotes from appointments across all life stages. Write down exactly what she says — these become hooks, captions, and email subjects.

Q4What's something women aren't being told that they should know?The clinical insight that's undersaid — about any life stage. This becomes "What Nobody Tells You" content, the strongest trust-builder.

Q5Is there a patient story we could tell this month?Melissa names the person. You follow up on consent and scheduling. Could be prenatal, postpartum, perimenopause — whatever resonates right now.

Q6Which practitioner or staff member should we feature this month?One spotlight per month. Rotates through the whole team over time — every practitioner and staff member gets their moment.

04The Weekly Brief Template

Fill this in every Monday using Melissa's answers from the monthly session. Once done, paste it into Claude to generate all content drafts. Takes 10 minutes.

Weekly Content Brief — Week of: _______________

Theme of the week

One sentence connecting all content this week. Example: "The six-week clearance is not the end of postpartum."

Primary CTA

One offer + one link. Example: Root to Rise → thevillagesanjose.com/root-to-rise

Life stage focus

Prenatal / Postpartum / Perimenopause / Menopause — circle one

Patient quote or hook

Example: "My OB cleared me at six weeks and it felt like a goodbye." — Melissa's exact words.

Filming needed?

Yes / No — If yes: who: ___________ When: ___________ What: ___________

Patient interview?

Yes / No — If yes: name: ___________ Consent sent? Y/N Review date: ___________

How to use this: Fill in the brief above. Open your Village Content project in Claude. Start a new message and type: "Please generate this week's content using the brief below:" — then paste the completed brief underneath. Hit send. Claude returns 3 Reel scripts, 1 email, 1 YouTube outline, and 2 quote lines.

05Monday Workflow — Step by Step

Once your brief is filled in, the whole week is 5-10 minutes. This is the order.

Open Claude — Village Content ProjectGo to claude.ai. Click on Village Content in your Projects list. This opens the workspace that already knows Melissa's voice, the audience, and all the offerings.

Paste Your Completed Weekly BriefStart a new message. Type: "Please generate this week's content using the brief below:" Then paste your completed brief underneath. Hit send.

Review the OutputClaude returns 3 Reel scripts, 1 email, 1 YouTube outline, and 2 quote lines. Read through each. Does it sound like Melissa? Specific enough? Not preachy?

Correct and RefineIf something feels off, tell Claude directly: "The second Reel is too soft — make it more direct, like this: [your example]." Claude updates immediately. Be specific in corrections.

Send to Melissa for Medical ReviewSend Melissa the drafts. She checks for clinical inaccuracies only — not editing style. Ask her to flag anything within 24 hours. Quick scan, not a full review.

Publish and ScheduleOnce Melissa approves, schedule the Reels, send the email, add the YouTube outline to the next filming session. Your week is planned.

06Repurposing Prompts — Copy and Use in Claude

After filming, pull the transcript using Otter.ai or phone auto-caption. Paste it into Claude with the prompt below for each format. Full drafts in Melissa's voice — edit lightly and publish.

InstagramReel Scripts (x2)

Here is a transcript from Melissa's video: [PASTE TRANSCRIPT] Write 2 Instagram Reel scripts (30-45 seconds each) in Melissa's voice. Each highlights a different insight. Open with a strong hook — the point stated immediately, no intro. End each with a warm CTA to [OFFER LINK].

Use different angles — one clinical, one community or emotional

InstagramCarousel (5-7 slides)

Here is a transcript from Melissa's video: [PASTE TRANSCRIPT] Create an Instagram carousel in Melissa's voice. Slide 1: a hook that stops the scroll. Slides 2-6: one clear point per slide, short sentences, specific and honest. Final slide: a warm CTA to [OFFER LINK]. Format each as: Slide 1 / Slide 2 / etc.

Carousels get saved and shared more than any other post type

EmailWeekly Newsletter

Here is a transcript from Melissa's video: [PASTE TRANSCRIPT] Write an email newsletter in Melissa's voice. Subject line: something a woman would open at 10pm. Body: open with the most human moment, expand the key insight in 2-3 paragraphs, end with one CTA to [OFFER LINK].

Subject line is everything — ask Claude for 5 options and pick the best

YouTubeShort (60 sec)

Here is a transcript from Melissa's video: [PASTE TRANSCRIPT] Pull the single most compelling 60-second moment and reformat it as a standalone YouTube Short script. Strong hook in the first 3 seconds. End with: "Full video on the channel — link in bio."

YouTube Shorts drive subscribers to the main channel

BlogSEO Blog Post

Here is a transcript from Melissa's video: [PASTE TRANSCRIPT] Write a 400-500 word blog post in Melissa's voice. Open with a sentence a woman searching Google would recognize. Include 2-3 subheadings. End with a link to [OFFER LINK]. Use "San Jose," "South Bay," and "Bay Area" naturally for local SEO.

Blog posts build local Google search rankings over time

GraphicsQuote Graphics (x2)

Here is a transcript from Melissa's video: [PASTE TRANSCRIPT] Pull the 2 most shareable lines from this transcript — sentences that would make a woman stop scrolling and send to a friend. Write them exactly as Melissa said them. Format as: Quote 1: [line] / Quote 2: [line]

Take into Canva, add Village branding — graphics in 5 minutes

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